Online Press Kit:

CoverMe^TM Travel Mobile Site and CoverMe^TM Packing App

Project Overview

Manulife Financial has announced the launch of the CoverMe^TM Travel mobile site and the CoverMe^TM Packing App*, both of which are designed to increase convenience for travel insurance consumers. The rollout of these mobile touch points reflects the brand's customer focus and the fact that more and more consumers are using their smartphones as part of the purchase process.

Experience revealed that a large percentage of purchases made through the 1-800-COVER ME® phone number are for last-minute emergency travel insurance. The CoverMe Travel mobile site tailors to this behaviour, enabling consumers to purchase travel insurance at the last minute and while they are on-the-go. In fact, 32% of Canadians own a smartphone and 40% of owners report having used their smartphone while shopping. (Source: AskingCanadians^TM, 2010).

  Download the Official Press Release.

  Download the full Online Press Kit.

CoverMe Travel Mobile Site

The new CoverMe Travel mobile site enables busy travelers to purchase travel insurance on-the-go. As such, the site provides an additional, valuable service for potential and existing customers and reinforces the message that CoverMe Travel insurance has its customers covered - especially on mobile where consumers are spending more of their time.

Designed to meet consumer needs, the CoverMe team developed a new travel insurance product, the CoverMe Travel Single-Trip Emergency Medical Plan, designed specifically for the mobile initiative. The plan targets single-trip travelers who purchase insurance at the last-minute. The mobile site and the plan expand the convenience of making a phone call to mobile web browsing.

To visit the CoverMe Travel mobile site on your mobile phone, go to m.coverme.com.

  Download the mobile site screen captures.

CoverMe Packing App

The CoverMe Packing App* is designed to help travelers prepare for a trip. Users can download the App and customize a packing list of travel items from categories like important documents, clothing, toiletries and most importantly, travel insurance. Users can also add categories and travel items, checking off each item as they pack.

Key features of the CoverMe Packing App include:

• Create new packing lists
• Edit customized packing lists
• Access the existing catalogue of multiple categorized travel items
• Add your own items
• Receive travel packing tips

Click Here to retrieve the free CoverMe Packing App from iTunes, or visit the App Store on your iPhone to download.

  Download the mobile app screen captures.

Partnerships

The CoverMe team at Affinity Markets, Manulife Financial worked closely with Delvinia, a digital strategy and customer experience design firm, to design, develop and launch the new CoverMe Travel mobile site and the CoverMe Packing App.

*The Packing App is provided for information purposes only by The Manufacturers Life Insurance Company ("Manulife Financial"). Categories and Travel Items are suggestions only; you may require other Travel Items that do not appear in the Packing App. You are solely responsible for ensuring that your list is accurate and complete and that the Travel Items listed are properly packed and taken with you on your trip.